When is a Sale Not a Sale?

Earlier, I wrote about the psychological impact of shopping without actually buying the product you are shopping for.

Now comes news on something I've suspected for many years, at some stores sale prices are not really sale prices.  Rather, as Today News reports certain stores, including J.C. Penny, Kohl's and Macy's have been caught advertising and pricing items on sale when they are actually selling the product for the manufacturer's suggested price.

There are almost an unlimited number of techniques companies use to get us, the public, to part with our money either by increasing purchases and/or by increasing the purchase price.  A "sale" when its not really a sale is just another technique but one that the savvy customer should be aware of by comparison shopping and doing their own research.