People who believe in this logic say that growth-oriented chains like Starbucks and Home Depot do tons of economic and demographic research before moving into a new town, and that their decision to locate a store indicates a big vote of confidence in the area's economy.
I'm not a regular customer of Starbucks, and I was a little bummed when SB came to our small city's downtown a year ago. But, now I guess I should consider SB's arrival a good sign.
1 comment:
I heard the same thing about Mcdonalds back in the mid 90's. Starbucks would probably be a better growth indicator.
Home Depot is closing a few stores across the country so obviously they don't always predict correctly
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